Click Our Brains.
Get a glimpse into the Newmerica process.
Concept Development
Birth of a Notion
We discuss and research your brand in detail. Acquiring a critical understanding will determine our creative approach. If the copy initially fails to meet our standards, we incinerate it and re-conceptualize. This can be a vicious cycle, but without a concrete idea, we can’t move forward. We detest mediocrity.Pre Production
Plotting & Planning
With the creative battle won, we focus on the logistics of production. This may include - story boarding, determining your format, gathering props, location scouting, and casting - all within your budget. If anything looks beyond our means, we get crafty. Overcoming roadblocks is our specialty.Production
Shoot First, Ask Questions Later
Production is no easy task. It's stressful enough coordinating a shoot, so we feel it's beneficial for everyone to remain humble. If Joe Hollywood shows up, we simply point to the door. Our main goal is to avoid unnecessary downtime, so we come mentally and physically prepared. If we follow these guidelines, any scheduling and monetary constraints suddenly become trivial, helping us focus on quality.Post Production
The Awesome Button
Throughout the edit, we slowly watch yet another version of the story mold into shape. We may be miles from where we started, or we might have an exact replica of the original concept. Either way is fine with us. Happy accidents in production may turn into unscripted humor in post. Perched behind a desk, sitting comfortably and mashing buttons, we rarely break a sweat. For some reason, however, it's really hard work.Distribution Strategy
Decent Exposure
You may need some guidance after you unpack your shiny new media. Since we’re so excited about your new publicity and equally anxious to expose ourselves (I mean, our work) our job isn’t quite done yet. The next step is giving your content a good home. Based on what we’ve learned about your brand, we can offer advice on distribution strategies. With some nurturing, your media can flourish into a memorable tool you can use for online eternity.
