Elmyr Pharmaceutical Ad
Overwhelming Hunger Pangs (or OHP)
The Approach
After months of engaging Elmyr fans on facebook, Newmerica collaborated with Elmyr’s owners to create a video ad no one could predict: A parody of mind-numbing pharmaceutical commercials, Brent Hinds of Mastadon plays an addled victim of overwhelming hunger pangs (or OHP) and only Elmyr can cure him. The video went viral after several major online publications such as MTV and Pitchfork published the ad. With over 200k plays on You Tube alone, the video's success continues to grow. The result of this campaign created massive international exposure and an increase in sales for Elmyr.
April 2011
Photos
Services
- Writing
- Producing
- Directing
- Shooting
- Video Editing
- Sound Design
Staff and Crew
- Dennis MoraWriter + Editor
- Ben EarlProduction Assistant
- Ian ConeDirector of Photography + Camera
- Amanda Tammy LeeStoryboard Artist
- Bryan BankovichDirector + Editor + Sound
- Bradly ClarkGrip
- Ashton GroszScript Supervisor + Graphic Designer
- Paul BazenDolly Engineer