Little 5 Fest

Video Marketing Campaign

Little 5 Fest is a home grown music festival that celebrates the brilliance of the Atlanta independent music scene. Formerly known as the Other Sound Fest, the organizers partnered with Newmerica Media to assist in cultivating this event. We created a series of unique video promotions to increase visibility of the festival. We aligned ourselves with a slew of like minded local Atlanta brands to become sponsors and coordinated a massive social media cross promotional orgy. With each new video release, artist and sponsors of Little 5 Fest would actively post our video content creating  a "local viral" effect. This marketing approach resulted in a 700% increase in ticket sales from the previous year.  

August 2011

http://littlefivefestatlanta.com

• Concept Development
• Editing
• Producing
• Copy Writing
• Video Production
• Website Development
• Media Planning
• Artist Booking
• Production Management
• Sponsor Relations
• Social Media